Hi, I'm Alison.
In one of my own roles I worked directly alongside a CEO whose priorities changed every week. A new one would land before we had finished any of the ones already announced. It felt like goal whiplash, and eventually I lost the motivation to keep trying.
That loss did the real damage. Once people who care about their work burn out, it is very hard to bring them back.
Later I worked with teams running several projects at once and saw the same gap from the outside. Leadership would ask them to "improve X" without saying why it mattered or what number would count as success. When I took those questions back to leadership, they often didn't know how to set a target either. So I started running working sessions that helped leaders turn "we have to get better" into a goal with a purpose and a number. Once a goal had both, the teams had direction, and people put real effort behind it.
I've been coaching since 2017, and I'm a certified Professional OKR Coach. I built OKR Leader, my goal-setting software, after watching goal programs stall because the tools on offer were either built for huge enterprises or were spreadsheets nobody kept up to date.
Mandate Map is the hour I'd give every new leader before their first review. You finish the page before we log off, and your team knows what this quarter is for.